Analytics & Advisory Services

Turn Analytics into Decisions

If reports and dashboards aren’t driving decisions, you need direction. We assess maturity, build a practical roadmap, and deliver hands-on analysis so teams focus on what moves the business.

A Trusted Analytics Partner.

Fractional leadership and hands-on support to turn messy data into clear priorities and decisions. We build the plan, upskill the team, and help you deliver results.
Let's Talk

Analytics Vision & Roadmap

Clear direction.

  • Maturity + gaps
  • Roadmap + quick wins
  • Investment + org design

Fractional Leadership

Empower your team.

  • Weekly priorities + guidance
  • Upskilling + comms support
  • Hiring + role design

Hands-on Execution

Get work done, fast.

  • Deep dives + insight stories
  • Dashboards that drive action
  • Process + decision integration
Build a more data driven organization

Common reasons teams hire us

Data everywhere, but no direction?

We align priorities, cut noise, and build a roadmap your team can execute.

Need leadership right now?

Fractional leadership to focus the team, upskill fast, and raise the bar.

Need help digging into the data itself?

We dive in, unlock insights, and deliver changes that drive decisions.

How it Works

Bring Your Challenge
Get the Truth
Take Action
1.
2.
Share the decision, constraints, and what success looks like.
We combine market, customer, and competitive signals to get the story right.
You get a clear recommendation, proof points, and next steps to execute.
DECISION READY CLARITY
the Starlight Difference

Why Teams Choose Starlight

Most firms deliver findings. We deliver a practical path to growth—grounded in market reality and customer truth. Using a precise, multi-method approach, we turn noise into direction your team can align on and execute.

[01]
Direction, Not Data Dumps
We translate signals into clear growth plays and what to do next.
[02]
Precision Over Opinions
We quantify trade-offs and pinpoint what will move the needle.
[03]
Multi-method Confidence
Digital signals + qual + quant, stitched into one coherent story.
[04]
Fast, Decision-grade Learning
The lightest-weight approach that still earns stakeholder buy-in.
[05]
Real-world Experience
Not ivory-tower theory. We translate insight into choices your team can actually execute.

More Case Studies

Beauty & Personal Care

From Dashboards to Decisions:

How a global beauty brand transformed its analytics chaos into $2M in gross profit

Need

Analytics & Process Transformation

Role

Strategy
Marketing

Frequently asked questions

How will you help me build a more data-driven organization?

When you're building your organization, an experienced, expert perspective is invaluable. 

When you partner with us, we'll provide analysis, insights, and leadership for foundational elements like:

* A deep dive into your biggest organizational questions or needs,

* A comprehensive organizational capability or maturity assessment,

* A quick win v. mid/long term roadmap,

* Funding models, budget planning, or investment requirements,

* Organizational design or redesign to support needs,

* Capability prioritization, design, and execution,

* Providing training or upskilling of current teams and updating job descriptions, and

We'll work together closely through:

* Monthly leadership steering committee meetings,

* Weekly check-ins to review progress and share findings, and 

* Hands-on analysis or execution as required. 

If it sounds like we could be your growth analytics partner, schedule a meeting to tell us more about your needs, challenges, and business. We're excited to listen. 

How will you help me empower my team?

Whether you're looking for a fractional insights leader to give you a jumpstart or fill a role while your existing leader is away, your team will function best with clear leadership that focuses them on doing the work that's most likely to move your brand forward. 

When we partner together, we'll focus on helping your team members develop key skills and a clear communication strategy. You can trust the right work is completed to the right standard so you can focus on other parts of running your organization.

We invite you to tell us more about your organization and team so we can see if we're the right experts to help. 

How will you help me execute on my analytics agenda?

When you partner with us to execute on your analytics agenda, we'll start by organizing your existing data, like:

* Customer,

* Transaction,

* Survey, 

* Brand, and

* Any other data you have.

If you don't already have the data you need, we'll discuss additional services to complement our growth analytics partnership. 

Then, we'll synthesize the data into insights that help you:

* Tell more complete stories, 

* Communicate effectively in executive meetings or board presentations, or

* Integrate data into your organization's processes.

Get started by scheduling a meeting to tell us about your needs, goals, and unique business situation. 

How long are typical Growth Analytics Partnership engagements?

Our partnerships are 3 months minimum, and the duration of our partnership is tailored to your unique situation. We'll focus on one objective at a time so we can dedicate our full attention to your most pressing priority. 

Schedule a meeting to tell us about your needs, goals, and pain points. We'll make sure we understand your business so we can figure out if we're the right team to provide the analytics leadership you're looking for.

Do you have experience in my industry?

Our team members have all worked within brands ourselves, so we understand the day-to-day realities of your business. 

We've worked in and for brands in industries including:

* Food and beverage

* Apparel & footwear

* Consumer packaged goods

* Consumer electronics

* Beauty & personal care

* Entertainment & media

* Travel & hospitality

* Toys & games

* Pet care

* Software & mobile apps

* DIY & home improvement

* Education & eLearning

If it sounds like we could be the right team to help you reach your goals, we invite you to schedule a meeting. We'd love to get to know you and your business and recommend clear next steps. 

What is a typical investment?

Engagements start at $15K per month and are dependent on how quickly you need to deliver outcomes and whether or not additional resources need to be onboarded to support the engagement. Let's meet so you can share your story with us. We'll follow up with clear next steps so you know what to expect.

I need custom research or data procurement. Is that included?

We want you to have the data you need to make the most informed decisions. Our Growth Analytics Partnership includes synthesizing your existing data. Should we determine a need for additional data procurement, we'll discuss additional services to complement our partnership.

Move your brand's analytical capabilities forward with confidence.

“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”

Chief Data & Insights Officer, Atlanta Hawks