Winning Products Start with Consumer Insights

Starlight provides custom consumer research that helps you test and refine your product ideas, gauge consumer's true willingness to pay for features and benefits, and identify your consumer's unmet product needs.

Three people sitting at a table discussing market research and insights with a line graph in the backgroundPurchase driver graphicA KPI that illustrates the percentage of people that would buyA Market sizing illustration of the total addressable market, serviceable available market, and serviceable obtainable market - tam v. sam v. som.
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Why Starlight?

Bespoke Market Research and Data Analytics | Starlight Analytics

Tap into our network of high quality survey respondents across 130 countries.

Bespoke Market Research and Data Analytics | Starlight Analytics

We are not a software company. Custom product-focused market research is ALL we do.

Bespoke Market Research and Data Analytics | Starlight Analytics

Your product is unique, so why settle for generic ‘DIY’ methodologies?

Let’s talk about your goals

Our Industry Experience

We help power winning products across all major industries

Bespoke Market Research and Data Analytics | Starlight Analytics

Food & Beverage

Bespoke Market Research and Data Analytics | Starlight Analytics

Beauty & Cosmetics

Bespoke Market Research and Data Analytics | Starlight Analytics

Fashion & Apparel

Bespoke Market Research and Data Analytics | Starlight Analytics

Consumer Packaged Goods

Bespoke Market Research and Data Analytics | Starlight Analytics

Toys & Gaming

Bespoke Market Research and Data Analytics | Starlight Analytics

Electronics & Apps

Let’s talk about your goals

Our Solutions

Testimonials

Our team had been using 'DIY' survey tools before finding starlight. We noticed a significant improvement in the quality of insights our research efforts produced when we started working with them. They help us ask better questions of our consumers, which in turn has helped us refine our ideas and launch a number of very successful products over the years.

SVP
Product Development for a leading Food & Beverage Manufacturer

This company really understands the challenges of bringing a product to market. Their years of product market research experience set them apart from some of the companies we have worked with in the past that try to be everything to everyone. We consistently get more than we pay for with them as every study comes with takeaways that are practical and considerate of our business strategy and the range of possible actions we can take

VP
GMM for a leading CPG manufacturer
Testimonial 2 Photo

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