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Know Your Customer,
Grow Your Brand
A boutique research and analytics agency built only for retail brands. We turn data into decisions you can make, and defend, with confidence.
Growing a brand in a crowded market has never been harder.
Growing the brand is hard enough. You're also expected to stay ahead of:
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You want to know where to put your budget, time, and energy to grow the brand.
Right now, too much of that call feels like it comes down to guesswork and 'gut' feeling.
Finally. Clarity at the speed of retail.
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Truly understand your customers and category
Get clear direction you can act on and defend
Grow your brand faster than the competition
Your insights team, on call.
Fractional Insights & Analytics Advisory
If reports and dashboards aren’t driving decisions, you need a leader that knows what good looks like. We will dive deep into your data, assess maturity, build a practical roadmap, and deliver hands-on support so your team can stay focused on what moves the brand.
We've sat in your seat, so we see what others might miss.
Partner with an experienced team who cares about your brand as much as you do
By blending time-tested market research methods with cutting-edge analytics, we uncover insights most other firms overlook.
Because we've worked inside retail brands like yours, we understand the day-to-day realities your marketing team lives with, so our recommendations are practical, realistic, and ready to act on.
All so you get the clear direction and guidance you deserve.
“Effective decision-making relies on actionable consumer insights. But we were stuck: buried in data, yet lacking a compelling narrative. That's when we partnered with Chris and Starlight. They immediately understood our business and conducted a deep dive into our data, revealing hidden opportunities. Within six weeks, they delivered a fresh perspective, converting complex information into clear, actionable insights—free of ambiguity and bias. Their collaborative approach, working seamlessly with our data scientists, made the process remarkably smooth. The result? A true "aha" moment that had eluded us for six months and millions of dollars in previous efforts.”
“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”
"Over the years I have partnered with Chris and his team countless times to help inform my merchandising strategy. His sharp, practical advice on market and consumer trends provided my team and I with clear direction on where we should put our focus, resulting in significant commercial impact. Keeping up with the changing market dynamics and consumer preferences in Retail is like hitting a moving target. I truly appreciate how easy it is to work with someone as thorough as Chris and who understands our industry so well."
“Over the years I have partnered with Chris and his team countless times to help inform my merchandising strategy. His sharp, practical advice on market and consumer trends provided my team and I with clear direction on where we should put our focus, resulting in significant commercial impact. Keeping up with the changing market dynamics and consumer preferences in Retail is like hitting a moving target. I truly appreciate how easy it is to work with someone as thorough as Chris and who understands our industry so well."
“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”
“Effective decision-making relies on actionable consumer insights. But we were stuck: buried in data, yet lacking a compelling narrative. That's when we partnered with Chris and Starlight. They immediately understood our business and conducted a deep dive into our data, revealing hidden opportunities. Within six weeks, they delivered a fresh perspective, converting complex information into clear, actionable insights—free of ambiguity and bias. Their collaborative approach, working seamlessly with our data scientists, made the process remarkably smooth. The result? A true "aha" moment that had eluded us for six months and millions of dollars in previous efforts.”
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Case Studies
Real Insights. Real Impact.
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You shouldn’t have to make important brand decisions blind
