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Customer Analytics Consulting for Retail & Consumer Brands
Starlight provides customer analytics consulting for retail, ecommerce, and DTC brands that want more profit from the customers they already have. Your work is led by a 20+ year brand-side operator who ran customer insights and analytics for some of the world's biggest retail brands.
Drive More Profit From the Customers You Already Have
Your fastest path to profitable growth is already in your customer file. We use cohort analysis, RFM segmentation and lifetime value modeling to find the customers driving your margin, then help you get them buying more often, at full price, for longer.
Spend to Acquire the Customers Worth Keeping
A first order rarely pays for itself anymore. We run cohort analysis on LTV:CAC and payback by channel, after discounts and returns, so your budget goes to channels that bring loyal buyers instead of coupon hunters.
Spot Your Best Customers Drifting Before They're Gone
A competitor's 15% off code might be all it takes to lose a loyal customer. We build behavioral segments your teams will actually use and churn prediction models that flag who's slipping while there's still time to win them back.
Get Answers in Weeks, Not After a Year-Long Data Project
We start with a focused 3-week customer diagnostic that delivers quick wins and a roadmap, with no long contract required.
Why Retail Brands Choose Starlight for Customer Analytics Consulting
Big consulting firms bring frameworks built for telecom, pharma, and government, and mid-market brands often get the junior team.
At Starlight you work directly with operators that spent their careers in retail who ran customers insights and analytics for some of retail's biggest brands. We know what it means to manage a challenging P&L, understand how to find insights that actually matter, and know what to do with them to help you grow.
See Why Clients Love Working With Starlight
Marketing, ecommerce, and customer leaders bring us in when data is everywhere and leadership wants a straight answer. Clients tell us they value how quickly we learn their business, how closely we work with their teams, and how clearly we turn complex data into next steps.
FAQ
Let's talk more about your customer growth plan
Schedule a time to tell us about your needs, goals, and pain points. Our first step is understanding your unique situation so we can tailor-make a plan for you.
Ready to have a conversation?
