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How a global beauty brand transformed its analytics chaos into $2M in gross profit
Results
Overview
One of the world’s top cosmetics brands had no shortage of data—but no clear way to use it. Analytics were siloed, priorities unclear, and impact unmeasured. With over 150 open projects and no intake process, the analytics team was stretched thin and undervalued.
Starlight was brought in to unify systems, upskill talent, and turn analytics into action.
Challenge
Marketing, e-commerce, and product teams each ran their own dashboards, with analysts stuck cleaning data across three platforms.
Requests piled up. Projects stalled.
Executive leadership had no visibility into ROI.
The team lacked both structure and growth paths—and the business lacked timely, trusted insights.
Solutions & Insights
Starlight tackled the challenge end-to-end: we assessed capabilities, restructured the team, and co-created a tiered roadmap to prioritize impact. We centralized dashboards, automated routine pipelines, and established clear governance to streamline requests.
We also trained the team—rolling out SQL and BI workshops—and redesigned roles to clarify responsibilities and expectations.
Within weeks, requests went from four-week delays to one-week turnarounds.
Within months, the analytics team tripled its output and became a strategic force.
Marketing ROI rose 15%, generating $2M in gross profit. Insights moved faster. Teams aligned on what mattered. And data finally drove the beauty brand’s boldest moves.
“Chris and his team helped us go from scattered data and slow answers to a clear, aligned analytics engine. We’re faster, smarter, and more strategic now.”
— SVP Analytics, Confidential Brand
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