Real Insights. Real Impact.

Case Studies

We help brands turn questions into clarity and data into decisions. These case studies highlight real challenges, smart strategies, and the impact of insight in action. If you’re looking to see if we might be a good fit for your unique goals, you're in the right place.
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Household Products

From Confusion to Conversion:

How a green cleaning brand reversed a sales slump with brand clarity from Starlight

Need

Brand Health & Marketing Optimization

Role

Marketing
Product Development
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Health tech & Medical Devices

From Clinical Tool to Consumer Breakthrough:

How a medical VR brand pivoted to direct-to-consumer with market insights from Starlight

Need

Go-to-Market & New Business

Role

Product Development
Strategy
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Luxury Goods / Accessories

Reclaiming Youth Relevance:

How a legacy watch brand used Starlight to return to growth via customer segmentation

Need

Customer Insights, Attitudes & Journeys

Role

Marketing
Merchandising
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Food & Beverage

From Fit to Flavorful:

How a wellness brand broke into snacks and beat projections using pricing intelligence from Starlight

Need

Pricing Strategy & Monetization

Role

Strategy
Product Development
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Apparel & Footwear

From Instinct to Insight:

How a top underwear brand reimagined their innovation pipeline with Starlight

Need

Product Development & Innovation

Role

Product Development
Strategy
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Beauty & Personal Care

Rebuilding Brand Resonance in Beauty:

How a leading beauty brand used Starlight to decode brand equity and rediscover growth

Need

Brand Health & Marketing Optimization

Role

Marketing
Strategy
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Food & Beverage

From Trail to Table:

How a leading outdoor brand used Starlight to test its credibility in regenerative-organic foods

Need

Go-to-Market & New Business

Role

Strategy
Product Development
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Beauty & Personal Care

Messaging Makeover for a Legacy Lip-care Brand:

How a personal care leader used Starlight to reframe its message for a new generation

Need

Brand Health & Marketing Optimization

Role

Marketing
Product Development
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Household Products

Turning Clean Into Green:

How a sustainable cleaning brand used Starlight to align innovation with customer demand

Need

Product Development & Innovation

Role

Product Development
Strategy
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Beauty & Personal Care

Subscription Pricing That Cuts Clean:

How a men’s grooming brand used Starlight to increase prices without losing trust

Need

Pricing Strategy & Monetization

Role

Strategy
Sales
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Apparel & Footwear

From Friction to Fit:

How a premium boot brand mapped the customer journey and boosted revenue and fewer returns

Need

Customer Insights, Attitudes & Journeys

Role

Marketing
Product Development
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DTC Retail

From Unboxed to Unstoppable:

How a DTC mattress brand used Starlight to fix churn, boost satisfaction, and grow revenue

Need

Customer Insights, Attitudes & Journeys

Role

Marketing
Strategy
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Home & Garden

From Weeds to Wants:

How a legacy garden brand grew relevance—and revenue—by listening to modern green thumbs

Need

Customer Insights, Attitudes & Journeys

Role

Marketing
Product Development
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Food & Beverage

From Missed Meatless to Market-Maker:

How a legacy poultry brand cracked the alt-protein aisle with the right blend of insights

Need

Go-to-Market & New Business

Role

Marketing
Product Development
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Beauty & Personal Care

From Dashboards to Decisions:

How a global beauty brand transformed its analytics chaos into $2M in gross profit

Need

Analytics & Process Transformation

Role

Strategy
Marketing
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