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Price with Proof, Not Opinions
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Pricing Moves Derisked
Launch Pricing Recommendation
Get pricing right the first time.
- Data-validated pricing you can defend
- Price-volume tradeoffs by segment
- In-market test plan + guardrails
Price Increase & Promo Guardrails
Take price with precision and confidence.
- Pricing power + elasticity read
- Scenario model: volume vs margin
- Rollout guardrails + monitoring
What brand leaders rely on us for
Launching something new?
We size WTP, set a defendable price range, and outline how to validate in-market.
Considering a price increase?
We quantify your pricing power and volume risk so you can raise price confidently.
Margin under pressure?
We pinpoint levers—tiers, promos, packs, discounting—and prioritize the areas to focus on.
How it Works
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Why Teams Choose Starlight
Most firms deliver findings. We deliver a practical path to growth—grounded in market reality and customer truth. Using a precise, multi-method approach, we turn noise into direction your team can align on and execute.
More Case Studies
Frequently asked questions
When you partner with us to price your new product, we'll:
* Evaluate the strength of your brand's pricing power relative to the market,
* Study market pricing on existing or adjacent categories to identify sweet spots and norms, and
* Test pricing for your new offering with potential customers to see what they're willing to pay.
You'll walk away with:
* A range of prices that make sense to customers and ensure you're relevant in the market,
* An understanding of potential risks to your business and brand, and
* Clear next steps to test pricing.
If it sounds like we could be a good fit for your goals, schedule a meeting to tell us more about your needs, challenges, and business. We're excited to listen.
When you partner with us to adjust the pricing of your existing product, we'll:
* Compare your brand to top competitors to see its value and pricing power,
* Study market prices to understand common pricing and what customers expect,
* Review your current pricing and sales trends, and
* Test price changes with your customers to see if they'll pay more and how it affects your brand and competitive stance.
You'll walk away with:
* A range of prices that make sense to customers and ensure you're relevant in the market,
* Insight into how price changes could affect sales,
* An understanding of potential risks to your business and brand, and
* Clear next steps to test pricing.
Get started by scheduling a meeting to tell us about your needs, goals, and unique business situation.
Greater brand intelligence starts with a simple conversation. Schedule a meeting to tell us about your needs, goals, and pain points. We'll make sure we understand your business and product so we can figure out if we're the right team to help you strengthen your brand.
All of our solutions are tailored to your needs. After we meet to discuss your needs, goals, and pain points, we'll give you a clear timeline. Our goal is to help you get the facts you need to make strategic decisions as efficiently as possible, usually within 4-6 weeks.
Make more confident pricing decisions.
“Data only becomes an asset when it generates new knowledge and critical insights. Since we began partnering in 2017, Chris has been instrumental in unlocking that potential—transforming data into a catalyst for innovation, optimizing performance, and sharpening our competitive edge. I will actively seek every opportunity to harness Chris and Starlight’s unparalleled expertise in data-driven intelligence to fuel breakthrough opportunities and propel my organization’s success.”
Get the pricing clarity you've been searching for
