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Marketing Analytics Consulting for Retail & Consumer Brands
Starlight provides marketing analytics consulting for retail, ecommerce, and DTC brands that want to know how much of their sales marketing actually caused, and spend smarter because of it. Your work is led by a 20+ year brand-side operator who ran customer insights and analytics for some of the world's biggest retail brands.
Know What Marketing Spend Is Driving Incremental Sales
Picture a budget meeting where you can say how much of last quarter's sales marketing caused, which channels you could cut without losing a sale, and where the next dollar would do the most good. That is what we build toward: a measurement function your team runs, and spend decisions that follow from it.
Finally Stop Letting Your Agency Grade Their Own Homework
The monthly report shows a 4x ROAS while the bank balance says otherwise, and you lack the data to push back. Starlight advises on the spend; we are not the ones buying your media, so our read on what's working has no stake in the answer.
Move Beyond Misleading Last-Click Attribution Reporting
Last click hands the credit to branded search and retargeting for sales that were going to happen anyway, and starves the channels that created the demand. Meanwhile Meta, Google, and GA4 each claim the same order, so the platform totals never add up to Shopify. We help you move to incrementality testing and marketing mix modeling, so you know what marketing actually caused and which number the business runs on.
Turn your Marketing Data Into Clear, Defensible Budget Moves
Measurement earns its keep when the quarterly plan changes because of it. We help set the testing calendar, the readout cadence, and the rules for when budget moves, so results lead to a decision instead of another slide deck.
Build a Measurement Practice, Not Just a Dashboard
Our marketing measurement maturity assessment maps where you stand across metric definitions, data connections, tools, testing cadence, team skills, and decision rights, then lays out a practical roadmap. We guide how the data should connect and what gets measured, how often, and by whom. The result is a discipline that holds after we leave, in the stack you already own.
Start With Our 4-Week Marketing Diagnostic
We start with a short diagnostic: how you measure today, where last click is misleading you, what to test first, and the roadmap for the function. You get quick wins in weeks and a plan you can run with us or without us. We work in the stack you already have.
Why Retail Brands Choose Starlight for Marketing Analytics Consulting
Big firms serve every industry and hand mid-market brands the junior team; engineering shops hand you pipelines and leave the decisions to you; software vendors sell you a model and a login.
At Starlight you work directly with Chris Ribeiro, who ran marketing analytics and loyalty technology for Calvin Klein, Tommy Hilfiger, The North Face, Timberland, and Vans, and teaches Marketing at Rutgers Business School. You get an operator who has had to defend a marketing budget with imperfect data and knows what a CFO will ask.
See Why Clients Love Working With Starlight
CMOs, VPs of Growth, and founders bring us in ahead of budget planning, when an agency's ROAS and the bank balance tell different stories, or after a measurement tool failed to stick. Clients tell us they value how quickly we learn their business, how closely we work with their teams, and how clearly we turn complex data into a decision.
FAQ
Let's talk more about your marketing analytics needs
Schedule a time to tell us about your needs, goals, and pain points. Our first step is understanding your unique situation so we can tailor-make a plan for you.
Ready to have a conversation?
