Never Leave Money on the Table Again
Custom product pricing insights delivered in ~3 weeks
Product Price Testing
Measure your target consumer’s true willingness to pay for your product. Gain insight into overall purchase intent, barriers to purchase, optimal price ranges, drivers of price sensitivity, and buyer demographics.
Perfect for new products and measuring price sensitivity for potential increases on existing core products.
Talk to a research expert today.
Custom Pricing Test Design
You need to determine the right price point and range for your product, but that can be tricky. We will design a custom solution to best gauge demand and sensitivity.
We’ll handle it all. From survey programming, to coordinating the collection of data from your target consumers, you can count on us to deliver on-time and on-budget.
Clear Insights & takeaways
We clean and mine your data and turn around thoughtful, custom reporting developed by experts with years of price testing experience. No more guess work on what the optimal price point should be– and definitely no more ‘data dumps’.
Access to 150M+ Global Consumers
Tap into our network of high quality survey respondents across 130 countries.
Seasoned Product Experts
We are not a software company. Custom product-focused market research is ALL we do.
100% Custom Research
Your product is unique, so why settle for generic ‘DIY’ methodologies?
Our Industry Experience
We help power winning products across all major industries
Food & Beverage
Beauty & Cosmetics
Fashion & Apparel
Consumer Packaged Goods
Toys & Gaming
Electronics & Apps
Our team had been using 'DIY' survey tools before finding starlight. We noticed a significant improvement in the quality of insights our research efforts produced when we started working with them. They help us ask better questions of our consumers, which in turn has helped us refine our ideas and launch a number of very successful products over the years.
Product Development for a leading Food & Beverage Manufacturer
This company really understands the challenges of bringing a product to market. Their years of product market research experience set them apart from some of the companies we have worked with in the past that try to be everything to everyone. We consistently get more than we pay for with them as every study comes with takeaways that are practical and considerate of our business strategy and the range of possible actions we can take
GMM for a leading CPG manufacturer