Identify Product Whitespace with Machine Learning
Use the ‘voice of the customer’ to unlock unmet needs and power the next winning product in ~4 weeks
Innovation Idea Analytics
Starting at $9K USD.
Together, we’ll identify where your target consumer is discussing their pain points – this can be blogs, forums like Reddit, customer reviews, and many more. From there we will mine and model the data using machine learning to identify unmet needs and deliver back a robust report that will fuel your innovation roadmap.
Talk to a research expert today.
Next Generation Consumer Listening
Together, we’ll identify where your consumers are talking about their pain points, wants, needs, and desires relevant to your product category. This can include scraping reviews, comments on social media, and blogs/forums. We’ll then use our custom bots to scrape those conversations and comments and organize them into a robust, and structured data set.
Cut through the noise with machine learning
Using our proprietary algorithms, we’ll remove the noise from the data and identify key topics and subtopics of conversations. We look beyond the obvious topics and look to uncover the hidden aspects and emerging topics of conversation. This output, coupled with sentiment analysis, then powers our last and final stage.
Idea generation + prioritization
This is where the humans takeover. Leveraging the machine’s output, we’ll work to identify the most interesting and actionable insights from the data –- the insights that power the next product attribute or consumer experience. Together, we’ll review the output and work to prioritize which ideas have the potential to influence your product roadmap.
Access to 150M+ Global Consumers
Tap into our network of high quality survey respondents across 130 countries.
Seasoned Product Experts
We are not a software company. Custom product-focused market research is ALL we do.
100% Custom Research
Your product is unique, so why settle for generic ‘DIY’ methodologies?
Our Industry Experience
We help power winning products across all major industries
Food & Beverage
Beauty & Cosmetics
Fashion & Apparel
Consumer Packaged Goods
Toys & Gaming
Electronics & Apps
Our team had been using 'DIY' survey tools before finding starlight. We noticed a significant improvement in the quality of insights our research efforts produced when we started working with them. They help us ask better questions of our consumers, which in turn has helped us refine our ideas and launch a number of very successful products over the years.
Product Development for a leading Food & Beverage Manufacturer
This company really understands the challenges of bringing a product to market. Their years of product market research experience set them apart from some of the companies we have worked with in the past that try to be everything to everyone. We consistently get more than we pay for with them as every study comes with takeaways that are practical and considerate of our business strategy and the range of possible actions we can take
GMM for a leading CPG manufacturer