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Social Listening Service: Identify Product Whitespace with Machine Learning

Use the ‘voice of the customer’ to unlock unmet needs and power the next winning product in ~4 weeks

Innovation Idea Analytics

Together, we’ll identify where your target consumer is discussing their pain points – this can be blogs, forums like Reddit, customer reviews, and many more. From there we will mine and model the data using machine learning to identify unmet needs and deliver back a robust report that will fuel your innovation roadmap.

Bespoke Market Research and Data Analytics | Starlight Analytics

Social Listening

Pain Point Identification

Key Topics & Sentiment

Idea Prioritization

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Bespoke Market Research and Data Analytics | Starlight Analytics
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What's Included in Our Services?

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Next Generation Consumer Listening

Together, we’ll identify where your consumers are talking about their pain points, wants, needs, and desires relevant to your product category. This can include analyzing social media comments, scraping reviews and blogs/forums. We’ll then use our custom bots to scrape those conversations and comments and organize them into a robust, and structured data set.

Cut through the noise with machine learning

Using our proprietary algorithms, we’ll remove the noise from the data and identify key topics and subtopics of conversations. We look beyond the obvious topics and look to uncover the hidden aspects and emerging topics of conversation. This output, coupled with sentiment analysis, then powers our last and final stage.

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Idea generation + prioritization

This is where the humans takeover. Leveraging the machine’s output, we’ll work to identify the most interesting and actionable insights from the data –- the insights that power the next product attribute or consumer experience. Together, we’ll review the output and work to prioritize which ideas have the potential to influence your product roadmap.

Let’s talk about your goals

Analyzing Voice of Customer (VoC) Through Social Listening

Voice of Customer (VoC) is a market research term that describes customer feedback, their experiences, and the expectations they have for your products and services. Learning how to use VoC analytics for your business can set the foundations for future customer-centric strategies, and can greatly improve customer retention and conversion. Learn more about Voice of Customer and how and why it matters here.

But First- What is Social Listening?

Social listening enables brands to embody customer-centrism by analyzing and monitoring customer data at scale. By harnessing the power of social listening, brands can track, analyze, respond and strategize in real time. See how Starlight Analytics can help you find meaning in the conversations about your business with our social listening service.

Why Use Our Social Media Listening Services?

A social listening service allows you to cut through the white noise of the internet and derive the data that's most useful to your business. Uncovered insights can reveal advantages, pain points, public perception and so much more. Here’s what a social listening service can do for your business:

Identify Your Audience

With social listening, guesswork is a thing of the past. You’ll know exactly where to focus your marketing efforts by identifying where people are having conversations about your products and services.

Improve Customer Service

When you focus your attention on listening to your customers, you’ll eventually run across feedback, both positive and negative. You can use this feedback to learn more about your customer base and improve your customer service to meet their needs.

Gain an Edge Over Your Competition

A social listening service can help you identify what your competitors are doing right and what they’re doing wrong, allowing you to position yourself strategically to capture market share when the opportunity presents itself.

Discover Customer Pain Points

A social listening service enables you to pay closer attention to better identify your customers' issues. You can then proceed to make changes to your products and services to meet crucial pain points.

Improve Engagement with Your Customers

With a social listening service, you will always know when a customer has a problem, a question, or even praises for your business, allowing you to engage on a more personal level.

Reduce and Mitigate Crises

Spotting a crisis on the horizon is the best way to avoid it. Negativity can have a massive impact on your bottom line.With a social listening service, you can deal with problems when they're still small and manageable.

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Why Starlight?

Bespoke Market Research and Data Analytics | Starlight Analytics

Tap into our network of high quality survey respondents across 130 countries.

Bespoke Market Research and Data Analytics | Starlight Analytics

We are not a software company. Custom product-focused market research is ALL we do.

Bespoke Market Research and Data Analytics | Starlight Analytics

Your product is unique, so why settle for generic ‘DIY’ methodologies?

Let’s talk about your goals

Our Industry Experience

We help power winning products across all major industries

Bespoke Market Research and Data Analytics | Starlight Analytics

Food & Beverage

Bespoke Market Research and Data Analytics | Starlight Analytics

Beauty & Cosmetics

Bespoke Market Research and Data Analytics | Starlight Analytics

Fashion & Apparel

Bespoke Market Research and Data Analytics | Starlight Analytics

Consumer Packaged Goods

Bespoke Market Research and Data Analytics | Starlight Analytics

Toys & Gaming

Bespoke Market Research and Data Analytics | Starlight Analytics

Electronics & Apps

Let’s talk about your goals

Testimonials

Our team had been using 'DIY' survey tools before finding starlight. We noticed a significant improvement in the quality of insights our research efforts produced when we started working with them. They help us ask better questions of our consumers, which in turn has helped us refine our ideas and launch a number of very successful products over the years.

SVP
Product Development for a leading Food & Beverage Manufacturer

This company really understands the challenges of bringing a product to market. Their years of product market research experience set them apart from some of the companies we have worked with in the past that try to be everything to everyone. We consistently get more than we pay for with them as every study comes with takeaways that are practical and considerate of our business strategy and the range of possible actions we can take

VP
GMM for a leading CPG manufacturer
Testimonial 2 Photo

Frequently Asked Questions:

What is a social listening service?

Our social listening service is composed of a combination of highly sophisticated machine learning tools and human experts who analyze social media channels for mentions of your brand, competitors, products and more. Together, we'll work with you to identify where your consumers are talking about their pain points, wants, needs, and desires relevant to your product category.

How does social listening work? 

Through social media monitoring, we gather the most relevant data to your business and focus on what's most important to help you improve engagement and give customers what they want, improving their experience along the way.  

How do you derive insights? 

We scrape reviews and comments on social media and blogs/forums and can collect data anywhere your customers are and from any source. We then mine and model the data using machine learning to identify a range of points that will help you to improve your customer experience and product roadmap. Using our proprietary algorithms, we'll remove the noise from the data and identify key topics and subtopics of conversations to help you better identify with your customer base.

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