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Starlight Analytics is a boutique customer strategy firm that works only with retail, ecommerce and consumer brands. We're small on purpose. Every engagement is led day to day by a senior operator, and specialists own their piece of the work. In this role, you'll own research projects from questionnaire to readout across brand tracking, pricing, segmentation and customer studies. Survey data is only part of the picture. You'll connect it to the other sources we use, like client sales and CRM data, social listening, search trends, web traffic and marketing spend, to explain what's really driving customer behavior and what a brand should do about it.
What you'll do
- Design questionnaires and screeners for brand, pricing, segmentation and customer studies, and manage fielding with our panel partners
- Clean, weight and analyze survey data, from crosstabs to driver analysis, segmentation and pricing models (Van Westendorp, Gabor-Granger, MaxDiff or conjoint)
- Connect research findings to the other data we use, including client sales and CRM data, social listening, search trends, web traffic and marketing spend, to build one complete story
- Support qualitative work, including discussion guides, interview notes and synthesis
- Turn findings into clear, decision-ready slides and help present them to senior marketing and customer leaders
- Run the monthly digital signal reads behind our brand tracking work
- Use AI tools to speed up the workflow, like drafting questionnaires, cleaning data, coding open-ends and writing scripts, while keeping insights and recommendations human-led
- Help keep projects on time and on budget, and improve our templates and processes
What you bring
- 4 to 7 years in market research or consumer insights, at a research agency, consultancy or brand
- Hands-on survey design and analysis experience (Qualtrics, Alchemer or similar), plus R, Python or SPSS
- Real experience with at least two of: segmentation, pricing research, brand tracking, conjoint or MaxDiff
- Comfort working with data beyond surveys, such as sales, CRM, social listening or search data
- Strong Excel and PowerPoint or Google Slides skills, and a habit of leading with the so-what
- Retail, ecommerce, DTC or consumer brand experience
- Hands-on experience using AI tools to work faster and more efficiently, with the judgment to keep the thinking, insights and recommendations your own
- Comfort working independently on a small team, without layers of review or junior analysts to hand work to
- Based in the US and authorized to work here, with availability for core Eastern Time hours
Compensation and benefits
$90,000 to $110,000 base salary
- 401(k)
- Medical insurance
- Dental insurance
Please apply through this page only. No recruiters or agencies, and please no direct outreach by email or LinkedIn. Starlight Analytics is an equal opportunity employer. We welcome applicants of all backgrounds.