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Pricing Strategy Consultant for Retail & Consumer Brands
Starlight is the pricing strategy consultant retail, ecommerce, and D2C brands bring in when a price decision is too big to get wrong.
We combine market trends, competitor pricing, price sensitivity from your own sales and customer file, and consumer willingness to pay into one clear recommendation, then help your team put it in market.
Raise Prices Without Losing the Customers You Worked to Win
Costs keep climbing, from tariffs to freight, and someone has to decide how much to pass on.
We show you which products and categories can carry an increase, by how much, and which ones you might want to protect, so a price move doesn't turn into a traffic and customer problem.
Break the Promo and Markdown Habit
When every week has a sale, customers learn to wait. Full-price sell-through drops and margin goes with it.
We find which promotions actually drive incremental sales and which just give away margin. Then we help you build promo and discount rules your team will stick to.
Build a Price Architecture Shoppers Can Understand Immediately
A customer should be able to tell why one product costs more than another without thinking about it.
We design good-better-best tiers, price gaps, and bundles around what your customers value most, so trading up feels like the obvious choice.
End the Internal Pricing Debate With Evidence
Finance wants margin. Merchants want sell-through. Marketing wants to protect the brand. Everyone has a point but nobody has the data to settle it.
As an outside pricing strategy consultant, we bring market, competitor, and customer evidence to the table, plus a recommendation leadership and the board can sign off on.
Why Retail Brands Choose Starlight as Their Pricing Strategy Consultant
The big pricing firms split their attention across chemicals, software, healthcare, and banking. Retail is all we do, so there's no learning curve on how promos, marketplaces, and seasonal assortments shape what your customers will pay.
We've also sat in your seat. 20+ years leading customers insights, strategy, loyalty, and marketing technology at some of the world's biggest retail brands means our advice comes with an operator's sense of what will actually work in stores, on site, and in the P&L.
See Why Clients Love Working With Starlight
Marketing, merchandising, and finance leaders bring us in when they need a pricing call they can stand behind.
Clients tell us they value how quickly we learn their business, how closely we work alongside their teams, and how clearly we turn complex data into next steps.
FAQ
Let's talk more about your price consulting needs
Schedule a time to tell us about your needs, goals, and pain points. Our first step is understanding your unique situation so we can tailor-make a plan for you.
Ready to have a conversation?
