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Pricing Research Company for Retail & Consumer Brands
Starlight is a pricing research company that helps retail, ecommerce, and consumer brands find the price customers will actually pay, before changing prices or launching pricing for a brand new product.
We triangulate market trends, competitor pricing, your own sales history, and what shoppers say they'll pay (and how they value your brand) side by side. Then we bring 20+ years of brand-side experience to tell you what to do with it.
Find the Price That Grows Revenue Without Losing Customers
Pricing is VERY complicated. And every pricing decision comes with two fears:
1) Are we leaving money on the table?
2) Or is 'one more dollar' the one that sends shoppers to a competitor?
We measure where demand starts to break for your products, by category and by customer segment, so you know how far you can take price or whether you might be better off holding steady.
Test Willingness to Pay Against Real Buying Behavior
If you ask shoppers what they'd pay and they'll naturally swing higher or lower. A survey on its own can't carry a price decision. You need more context to know for sure.
So we pair proven research methods like Van Westendorp, Gabor-Granger, and Conjoint with your actual sales, competitor pricing, and current market dynamics. When what shoppers say lines up with what they actually do, you know you can move with confidence. When it doesn't, we tell you why.
Know Where You Stand Against Every Competitor in the Cart
Shoppers compare your price to a few rival brands, a marketplace listing, and whatever promo code they can find, often in the same session.
We track competitor pricing, promotions, and positioning across the brands most likely to compete for share of customer wallet (and mindshare)). You get a clear view of where you can hold a premium, so you can price on the value you deliver instead of chasing markdowns.
Model Price Moves Before You Make Them
Leadership wants to know what will happen to demand at $49 versus $59 before anyone touches a price tag.
We turn all the triangulated data into a simple price simulator so your team can test scenarios by product, category, or segment and see the likely impact on units, revenue, and margin.
Why Brands Choose Starlight as Their Pricing Research Company
The big pricing research firms serve software companies, chemical makers, and hospitals in the same week. Retail is all we do, so we already know how promos, markdowns, shipping thresholds, and marketplace pricing shape what your customers will pay.
We spent 20+ years on the client side working with brands like Calvin Klein, Tommy Hilfiger, The North Face, and Vans. Every study ends with a clear recommendation your merchants, finance team, and marketers can get behind.
See Why Clients Love Working With Starlight
Marketing, merchandising, and finance leaders bring us in when a price decision is too important to settle by gut feel or the loudest voice in the room.
Clients tell us they value how quickly we learn their business, how closely we work alongside their teams, and how clearly we turn complex data into a practical decision.
FAQ
Let's talk more about your brand's pricing challenges
Schedule a time to tell us about your needs, goals, and pain points. Our first step is understanding your unique situation so we can tailor-make a plan for you.
Ready to have a conversation?
