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Brand Tracking Agency for Retail & Consumer Brands
Starlight is a brand tracking agency that helps retail and consumer brands see how their marketing and brand efforts are impacting revenue before it's too late to act.
Most traditional brand trackers are stuck on what happened last quarter. We connect social listening, search, traffic, spend, and survey data to sales to diagnose your true brand health and then bring our 20+ years of experience to the table to guide you on what to do next.
See How Brand and Marketing Efforts Actually Impact Your Business
Every marketing leader gets asked two questions. How do people see us, and is it helping the business?
We track awareness, consideration, and a host of digital signals next to your marketing spend and sales, so you know which shifts are worth acting on.
Know What's Winning Customers and What's Pushing Them Away
Surveys capture what people say when you ask. Social listening, search trends, and site traffic show what they do when nobody's asking.
We read all of it to catch problems and wins early, while they're still small enough to act on.
Spot Competitors Gaining Ground Before It Shows
A flat brand score from a traditional tracker can hide a slipping brand. If your awareness holds while a competitor's climbs, you might be losing ground. We benchmark you against the brands you are actually competing with for share of mind and customers.
Gain Insight That Goes Way Beyond Traditional Surveys Alone
Surveys alone are slow, costly, and only answer what you thought to ask. So every month we read social, search, ecommerce traffic, and marketing spend, then add a short survey each quarter and tie it all to your sales.
Each month you get a pulse on your brand with quarterly recap on what moved, why, and most importantly - what to do next.
Why Teams Choose Starlight as Their Brand Tracking Agency
Plenty of brand tracking agencies can tell you your survey scores moved. Nobody else connects as many consumer signals and your own data together to tell you why it moved with practical recommendations on what to do next.
We spent 20+ years on the brand side at some of the world's most loved brands, so every readout comes with a point of view tied to your brand, your marketing efforts, and most importantly - your business.
See Why Clients Love Working With Starlight
Marketing and insights leaders bring us in when the data’s there but the answer isn’t.
Clients tell us they value how quickly we learn their business, how closely we work alongside their teams, and how clearly we turn complex data into next steps.
FAQ
Let's talk more about your brand's unique challenges
Schedule a time to tell us about your needs, goals, and pain points. Our first step is understanding your unique situation so we can tailor-make a plan for you.
Ready to have a conversation?
